Who are we?
Who are we?
As an official white label partner of Betfair, we are licensed to operate white label services of the world famous Betfair exchange in a list of approved countries.
This official stamp means you can deal with alpha with full confidence, safe in the knowledge that we offer you the official route to Betfair exchange liquidity and services.
As an official white label partner of Betfair, we are licensed to operate white label services of the world famous Betfair exchange in a list of approved countries.
This official stamp means you can deal with alpha with full confidence, safe in the knowledge that we offer you the official route to Betfair exchange liquidity and services.
Alpha is owned and operated by betting experts with a long term history within the exchange business. As a group we have accrued at every level from agent to now being a full white label partner.
This experience gives us a unique insight into the needs and demands of customers, agents and operators when dealing with exchange betting.
How do we work?
How do we work?
If you’re a player looking to find a new exchange site to use, contact us and we can direct you to our original partner site Sharp exchange where you can quickly begin trading.
If you’re an operator seeking a white label skin you can contact us to discuss a white label partnership.
If you’re a player looking to find a new exchange site to use, contact us and we can direct you to our original partner site Sharp exchange where you can quickly begin trading.
If you’re an operator seeking a white label skin you can contact us to discuss a white label partnership.
If you’re an agent who wants to analyse whether to run a down line on sharp exchange or understand the commercial terms of a white label skin, contact us and we will find the right pathway forward for you.
Our experienced team of industry veterans will give you the best advice and competitive terms to ensure your exchange business can flourish.
If you’re an agent who wants to analyse whether to run a down line on sharp exchange or understand the commercial terms of a white label skin, contact us and we will find the right pathway forward for you.
Our experienced team of industry veterans will give you the best advice and competitive terms to ensure your exchange business can flourish.
Additional services
Additional services
Alpha also develops proprietary technology within the exchange space and we would be happy to discuss possible partnerships and collaborations in this area.
We also have a series of risk management and trading services that can be made available to its official partners at very competitive prices.
Alpha also develops proprietary technology within the exchange space and we would be happy to discuss possible partnerships and collaborations in this area.
We also have a series of risk management and trading services that can be made available to its official partners at very competitive prices.
We can assist our partners in multiple other areas of the betting industry, so send us a message and see if there’s a way for us to work together on any project you are currently managing.
Betfair white label partnership
Betfair white label agency access
Agency back office software
Industry leading risk management and analytical tools
Bespoke commercial arrangements
Industry side support and possible collaboration
We can assist our partners in multiple other areas of the betting industry, so send us a message and see if there’s a way for us to work together on any project you are currently managing.
Betfair white label partnership
Betfair white label agency access
Agency back office software
Industry leading risk management and analytical tools
Bespoke commercial arrangements
Industry side support and possible collaboration
contact us
contact us
We are an official white label partner of the world famous Betfair exchange.
We are an official white label partner of the world famous Betfair exchange.
Precision in every bet
Precision in every bet
contact us
contact us
Alpha is owned and operated by betting experts with a long term history within the exchange business. As a group we have accrued at every level from agent to now being a full white label partner.
This experience gives us a unique insight into the needs and demands of customers, agents and operators when dealing with exchange betting.
Sharp exchange
Sharp exchange
Alpha is proud to be the exclusive supplier and distributor of Sharp exchange. Sharp was launched in September 2024 and represents the latest cutting-edge Betfair white-label partnership.
Alpha is open to discussions with prospective partners looking to become agents of Sharp or who are looking to take a white-label skin of their own. Alpha can create a bespoke commercial package so why not contact us to discuss these opportunities further